At EASTWEST we think that companies can benefit greatly by creating their own content and going directly to the target audience. Our approach is simply illustrated by this flywheel diagram where we illustrate the 5 steps:
– Create
– Publish
– Promote
– Monitor
– Analyse
Working to a specific brief we will help a client to create videos and to get them watched by people who will make a difference to their business.
The services we provide include:
Training
Rehearsal on camera to make sure that the ‘talent’ is comfortable, calm and engaging.
Story board & scripting
Defining what we want the audience to know as a result of seeing the video
Filming
Being on site with camera, crew
Post production
Editing the video ‘rushes’ to give the finished videos, with titles, subtitles (English and Chinese), music and other effects
Video Search Engine Optimization (VSEO)
Uploading the video onto the sites where it can be seen, and making sure that it is seen
Performance management
Checking on the performance of the video and helping to take decisions on what to do next
One of the greatest challenges in PR is to get noticed, and one of the greatest opportunities we have with the Internet is to create video to bypass traditional channels. Video marketing services have proven to be cost effective and an excellent complement to traditional pr and digital pr activities.
To find out more please send us an email or give us a call today.